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Acura

Acura is the luxury vehicle division of Japanese automaker Honda Motor Company's North AmericanĘCbased subsidiary American Honda Motor Company.1 The brand has been available in the United States and Canada since March 1986, marketing luxury, performance, and high-performance vehicles. It was introduced to Hong Kong in 1991, Mexico in 2004, and China in 2006. Honda's plan to introduce Acura to the Japanese market in 2008 was delayed, due to economic reasons,2 and later withheld as a result of the 2008 financial crisis.3
The creation of Acura coincided with the introduction of a Japanese Honda dealership sales channel, called Honda Clio, which sold luxury vehicles, joining previously established Honda Verno, followed by Honda Primo the following year. Acura holds the distinction of being the first Japanese automotive luxury brand.4 In its first few years of existence, Acura was among the best-selling luxury marques in the US. Though sales were down in the mid-to-late 1990s, the brand experienced a revival in the early 2000s, due to drastic redesigns and the introductions of new models.
Acura re-introduced the TL Type-S for the 2007 model year. 2009 marked the all new TL and TSX models as well as a mid-year model update for the RL; all three made their debuts in the 2008 calendar year. Acura planned on redesigning the RL by 2011 as well as announced the creation of a brand new luxury crossover vehicle called the ZDX, previewed by the concept of the same name.
The ZDX was the first Acura designed in Acura's design studio located at Torrance in Southern California. The ZDX was designed by Michelle Christensen and based on the Acura MDX using that vehicles 3.7 litre V6 engine (300 bhp) and SH-AWD system. A common misconception is that it is based on the Honda Crosstour which was based on the Honda Accord rather than the bigger and more complex underpinnings of the MDX. It is also the first Acura to be completely built in North America. The production model of the ZDX made its debut in the Orange County Auto Show in Southern California on October 15, 2009. The concept behind the ZDX is that it is a "four door coupe," and the design emphasis of the body of the car is like a "pulled back slingshot." Another prominent design aspect of the ZDX is the wide rear shoulders above the rear wheels. The ZDX went on sale in December 2009.
Acura initially had plans for the third generation of RL to be a rear wheel drive V8 sedan for its flagship, but shelved the plans in the wake of the 2008 economic downturn.12
Acura announced new TSX wagon in the 2010 New York Auto Show and the car is due to go on sale in Fall of 2010. The wagon version of the TSX is based on the wagon version of the Euro-spec Honda Accord which has been in the European market for some time. However, Acura did not announce any plans for the third-generation RL.
For the 2010 model year the MDX models received some slight exterior changes and increased equipment levels. Mechanically the engine remained unchanged but the transmission was updated from the previous 5-speeds to 6-speeds including steering column mounted shift override paddles. This new transmission was shared with the ZDX.
In 2012, Acura introduced a new model called the ILX which is based heavily on the Honda Civic platform. It shares the same 3 power train variants from the Civic: the 2.0L, 2.4L VTEC and a 1.5L Hybrid. It also unveiled the Acura RLX Concept, a replacement for the RL sedan, at the New York International Auto Show. The ILX went on sale in May 2012 in the United States as a 2013 model.
Also in 2012, Acura "reinvented" another model, The RDX concept. For the new model, Acura dropped the 4 cylinder turbo for a 3.5L V6. When the official 2013 Acura RDX was released, it was relatively similar to the concept but had changes in wheels, taillights, and some other cosmetics. A lot of this Acura looks like its brother the ILX. The 2013 RDX doesn't have the SH-AWD system instead it has "AWD with intelligent control", similar to the CR-V's AWD system. The RDX is now available with BASE, BASE AWD, TECH., and TECH AWD.
In 2013, Acura showed a 2014 Concept of the MDX. Shortly after, it was released to the public. MDX competes with Lexus RX, Audi A7 and many others. For the first time, buyers of the 2014 MDX didn't have to get the SH-AWD. This model also gets the Jewel Eye LED lights similar to the RLX. The trim levels are BASE, TECH, TECH AND ENTERTAINMENT, and ADVANCE AND ENTERTAINMENT. All of these can be equipped with SH-AWD.
For the 2014 model of the RDX. Acura drops color Amber Brownstone which was really popular for Kona Coffee Metallic from the CR-V. The new color is a little darker. Changes for the 2014 ILX include the 1.5L engine being dropped and leather now being standard on all trims.
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