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The company began in 1946 when Joseph Lauder and his wife EstšŠe Lauder
(Josephine Esther Mentzer) began producing cosmetics in New York City. They
first carried only four products: Super-Rich All Purpose Creme, Creme Pack,
Cleansing Oil, and Skin Lotion. Two years later, they established their first
department store account with Saks Fifth Avenue in New York.
Over the next
fifteen years, they expanded the range and continued to sell their products in
the United States. In 1960, the company started its first international account
in the London department store Harrods. The following year it opened an office
in Hong Kong.
In 1964, they started Aramis Inc. Designed by Arame Yeranyan,
with the fragrance named after Yeremes - a city in Armenia. This produced
fragrances and grooming products for men. In 1967, EstšŠe Lauder herself was
named one of ten Outstanding Women in Business in the United States by business
and financial editorscitation needed. This was followed by a Spirit of
Achievement Award from Albert Einstein College of Medicine at Yeshiva University
in 1968. In that year, the company expanded again, opening Clinique
Laboratories, Inc. Clinique was the first dermatologist guided (Dr. Norman
Orentreich), allergy tested, fragrance free cosmetic brand created by EstšŠe
Lauder.
EstšŠe Lauder's Clinique brand became the first women's cosmetic
company to introduce a second line for men when, in 1976, they began a separate
line called "Skin Supplies for Men", which continues to be sold at Clinique
counters worldwide. In 1981, the company's products became available in the
Soviet Union.
In February 2004, the company's teen-oriented jane business was
sold; in April 2006, the professional-quality Stila brand, which EstšŠe Lauder
purchased in 1999, was sold.
The company has had sometimes iconic
spokesmodels, sometimes referred to simply as 'faces'. Past 'faces' for EstšŠe
Lauder include Karen Graham, Bruce Boxleitner, Shaun Casey, Willow Bay, Paulina
Porizkova, Elizabeth Hurley, Carolyn Murphy, Anja Rubik, and actress Gwyneth
Paltrow. As of 2008 the main spokesmodel for EstšŠe Lauder is supermodel Hilary
Rhoda. In 2010, the company added three more faces to the roster, Chinese model
Liu Wen, Puerto Rican model Joan Smalls and French model Constance Jablonski.
Their first campaigns will come out June 2010, and will be shot by Craig
McDean.4
As of 2010, EstšŠe Lauder sold its products in department stores
across the world and has a chain of freestanding retail outlets. On July 1,
2010, the company acquired Smashbox Beauty Cosmetics, Inc., a brand created in
Smashbox Studios in Culver City, California by brothers Dean and Davis Factor
(as in Max).5
On October 28, 2011, Aramis and Designer Fragrances, a division
of The EstšŠe Lauder Companies Inc., and Tory Burch LLC announced the signing of
a multi-year agreement for the exclusive worldwide license of the Tory Burch
fragrance business. This partnership marks Tory Burch's first step into the
beauty industry. The first Tory Burch fragrance products are expected to be
introduced in 2013.
As of 2013, EstšŠe Lauder company has "introduced a
professional and personal development program" for roughly 90 Britain-based
executives, "based on a model started by Leonard Lauder in 1987".11 The program
is based at Oxford University.11 Dr. Steve Peters, author of The Chimp Paradox,
was a keynote speaker.11 On 8 August 2013, the four-day training event will end
"with a glittering graduation ceremony and dinner at nearby Blenheim Palace, the
country's grandest stately home and family seat of Leonard Lauder's friend, the
Duke of Marlborough."11 Chris Good, managing director at the EstšŠe Lauder U.K.,
plans to run the program "every other year to continue fostering employee
development, with participants chosen on the basis of their performance and
potential".
In October 1992, the BCA campaign was launched by Evely H. Lauder
who co-created the "Pink Ribbon" with SELF magazine as a symbol of breast
health. Since then, millions of people globally have heard the message about the
importance of breast health and early detection can save lives. The EstšŠe Lauder
Companies¡¯ annual Breast Cancer Awareness Campaign involves all of the 18 brands
that make up The EstšŠe Lauder Companies. They collectively represent The Breast
Cancer Research Foundation¡¯s first and largest corporate supporter. EstšŠe's
daughter-in-law created BCRF's signature pink ribbon.
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